I’m often asked rhetorically why brands need to go digital? And, I often answer in the most non-rhetorical way: Why shouldn’t brands go digital? Everything related with consumers is encompassed with a digital layer now and brands are coerced to review their digital touch-points in the wake of this disruption. Although digital does not have a novelty element in its vein to offer, yet the most challenging aspect of the brands that have been successful in the past using a traditional system is the divide between an eCommerce vs a brick-and-mortar retail model and the supposed cause of a dilution in their brand equity should they plan to go online. This is a classic conundrum faced especially by luxury brands that have predominantly been late adopters and are still eschewing large-scale digitisation and the weight of its implications. Brands are facing other challenges as just having a digital strategy isn’t enough anymore as their efforts seem akin to blindly throwing darts at a board missing the target and not producing the desired results. This is my tuppence-worth observation. The imminent challenge is maintaining a price parity in online and asset-light models in comparison to offline store formats. Brands have carefully […]
A growing number of organisations globally are re-engineering their entire vision towards building effective organisational frameworks centring around Diversity and Inclusion and by doing so, succeeding by leaps and bounds, both with internal(employees) and external(customers) stakeholders. Now, soak in this statement below: “I believe its a unique combination to have : Diversity Recruitment and Blogging” I act as a common thread between these two diverse skill sets. Obviously, the link is my ability to find candidates for my clients and in engaging myself in that activity, I help create a buzz around employer branding for these cognitively diverse organisations. It helps in establishing trust in the brand and connect them to a diverse set of consumers who become effective advocates for brand equity. I love to tell this to my clients that when I speak to a candidate and tell how committed they are to Diversity, the candidates instinctively feel my client is a great employer and has a fantastic and inclusive work culture. It incites them to know more about my clients’ products and services and by default puts them right in front of highly diverse crowds. “I believe word-to-mouth publicity to be the best way in not only converting a candidate to a prospective employee […]
Iconic Hollywood costume designer Edith Head once stated: “You can have anything you want in life if you dress for it.” Jazz legend Miles Davis said “Sometimes you have to play a long time to be able to play like yourself” Hi! I’m Amit Anand, editor of this blog and I love reiterating statements and expressions that are so stimulating to the mind and senses, especially as they are rooted in my real life experiences. Experiences, that led me to redefine my objectives – raison d’etre of creating Vogueistic The obvious context here through these statements is the fact that this blog is now completely rebranding itself as an expression of individuality and authenticity sans all imitation, repetition via external influences like PR firms who invariably push celebrity-driven trends on everything we consume – content and products that no longer stimulate my interest. Over the last few years as a blogger, I have changed and so have my interests – that have become more varied now. When I started Dreaming of Gucci, my first blog, my interest was largely fashion and luxury. I still love fashion and luxury but my interests now include a much broader spectrum that covers topics on how that fashion and […]
The next wave of empowerment will be in the areas of inclusion and diversity both in concept and in practice since it is evident that most companies with diverse ecosystems are also the most thriving. There is a need for a more holistic approach towards workplace Equality – shrugging off the whole equal opportunity gimmickry that is merely a façade in many companies considering the factors like gender and pay gaps at play. With the brouhaha around 2012’s Mayan apocalypse safley behind us (barring the occasional crap on “end of the world” shenanigans), the only thing that perhaps ended wasn’t our world but the belief of status quo. Change albeit metaphorical is inevitable and nothing can be more endearing to see it unfold right in front of us. Antiquated industries are getting digitized by the day and the old is getting reinvented to its brand new 21st century avatar. We are seeing this disruption in all aspects of our lives. Change is the real source where empowerment stems from. You should watch Suffragette, a new release. The movie revolves around the early feminist movement demanding equal rights against the backdrop of archaic and misogynist attitudes of society. In more ways than one, the premise and the message the movie conveys can be traced back to the current century and it obviously manifests in […]
Photo-blog: My recent trips to Nordics, Baltics, Germany, Russia and Spain + Poetry: Art in the Sea!
“We travel not to escape life, but for life not to escape us.” – Anonymous I love reiterating quotes that are so stimulating to the mind and senses , especially as they are rooted in my real life experiences because I feel so motivated to explore the world we inhibit. I first became aware of the enthusiasm of traveling as an army kid – my dad is a retired army officer and we were always on the move during his postings every year or two! I was the first one to get super excited about packing my bags and exploring the unknown. To this day travel brings in those fond memories and my family makes sure we travel 3-4 times in the year to places we have never been to – together. It is simply amazing and I am thankful to God for giving me this opportunity time and again and to be able to travel with my loved ones. Touch wood! Traveling is invigorating. And, traveling in the sea even more so. I feel like I belong to the sea and this poem I wrote years back holds true to this fact till date. And there is just one message […]