Archives by Vogueistic

Interesting Campaign by Diesel – ‘Chair Executive Officer’

Diesel launched an interesting campaign earlier this month. Diesel seems to enjoy challenging the ordinary and the conformity that is flooding social networks because again this time it’s not the usual job application that you find on LinkedIn, the position is actually of a Chair Executive Officer. This time neither an MBA degree nor financial skills will serve the purpose, “first of all, you have to be good at sitting,” says Diesel’s founder. Choosing a CEO is serious stuff. It involves skills, responsibilities and above all knowledge. Therefore, Renzo Rosso sends a message to the people of the Internet: “Our CEO has left, leaving an empty space in our hearts, but most importantly an empty chair.” The applicants will have to showcase their indisputable ability to sit in a way that is absolutely different from others through a picture or a video to be uploaded on Diesel’s Facebook page. The selected candidate will spend a week as the Chair Executive Officer at the DIESEL Headquarters, Italy. Occupying the most important chair in the company! Let us hope for the sake of the winner that her/his management is such a success that the brand decides to employ them full time!!     Release and Image Credits: PR- DIESEL / Reliance Brands Limited

New Study Finds Europe does not Offer Necessary Support for Breast Cancer Survivors Who Wish to Return to Work (A report by The Economist Intelligence Unit, and commissioned by Pfizer)

A new study that today reveals that Europe, in general, does not offer the necessary support for women returning to work after surviving breast cancer. In fact, 9 out of 10 of the top countries who have the highest incidence rate of breast cancer in the world are in Europe. (UK, Ireland, Germany, Italy, France, Belgium, Denmark, Finland & Netherlands). Although the rate of breast cancer diagnoses is rising in Europe, a higher proportion of women are surviving the form of cancer – but returning to everyday aspects of life prove challenging; with many survivors unable to return to work, due to a lack of support and consideration by employers. A new report by The Economist Intelligence Unit and commissioned by Pfizer investigates the challenges involved in returning to employment for a growing number of breast cancer patients and survivors of a working age. Some key stats: The European Union has nine of the 10 highest crude incidence rates of breast cancer globally Results differ quite a bit from country to country but generally share similar sentiments, that women find it hard to return to work after life-threatening conditions such as Breast Cancer due to a plethora of problems within the workplace From 2000 to 2015 workforce […]

De Beers’ CSR footprint, conflict trail demystified!

Gem & Jewellery Export Promotion Council (GJEPC), in association with De Beers, presented the third edition of the ‘Jewellers for Hope’ gala charity dinner last month (July 2017) with an aim to collaboratively contribute to the upliftment, education & empowering girl child in India. This year the proceeds shall go to Girl Rising, Nanhi Kali NGOs working for the empowerment of Girl Child and Make a Wish Foundation, an NGO playing an integral role by granting the most cherished wish of Children living with life threatening illnesses hailing from socio economically backward society. Cheques amounting to Rs. 1 crore were presented to three NGOs – with Rs. 33 lakhs each to Girl Rising and Make a Wish and Rs. 35 lakhs to Nanhi Kali Foundation. Mr. Paul Rowley, Executive Vice President, Global Sightholder Sales, De Beers Group, said at the event, “At De Beers and Forevermark, we have a strong focus on the upliftment of women as we know how important they are to all aspects of our business – as employees, as government partners, as consumers, as community stakeholders, as ambassadors, and as inspirations. They are a huge part – in fact by far the largest part – of our future success […]

Round Table India (RTI) has provided lunch packets to 70000 underprivileged kids in 20 cities in India

Round Table India (RTI)  celebrated 71st  Independence Day across India with fervour and On the eve of 71st Independenday,y , Round Table India (RTI)  celebrated this day with great vigour and energy in over 96 cities with more than 500 schools. RTI believes bringing together the different sections of society is the first step toward defeating a systemic problem like hunger, illiteracy and lack of basics – which goes beyond caste, religion and nationality. They promise to be a platform for the youth to set a strong example for creating widespread impact. This could potentially shape the way future generations act when it comes to giving back to society”. Freedom from Hunger As part of their project MISSION 700K – 70 years of Independence – serve 700,000 hungry citizen – Robin Hood Army (RHA) has approached Round Table India (RTI) to distribute Food on Independence Day across the nation. Robin Hood Army is a volunteer based organisation that works to get surplus food from restaurants to the less fortunate sections of society in cities across India and 11 other countries (RTI), a non-political and non-sectarian organization of young men of the age group of 18 and 40 who strive to promote Service […]

CSR, Customer emotions & the disruption in Consumer science (Levi’s, Hublot, Amazon, Yoox, Facebook, Chanel, H&M, Volkswagen, LVMH & Smint in review) + Re-imagining Brand Longevity

I’m often asked rhetorically why brands need to go digital? And, I often answer in the most non-rhetorical way: Why shouldn’t brands go digital? Everything related with consumers is encompassed with a digital layer now and brands are coerced to review their digital touch-points in the wake of this disruption. Although digital does not have a novelty element in its vein to offer, yet the most challenging aspect of the brands that have been successful in the past using a traditional system is the divide between an eCommerce vs a brick-and-mortar retail model and the supposed cause of a dilution in their brand equity should they plan to go online. This is a classic conundrum faced especially by luxury brands that have predominantly been late adopters and are still eschewing large-scale digitisation and the weight of its implications. Brands are facing other challenges as just having a digital strategy isn’t enough anymore as their efforts seem akin to blindly throwing darts at a board missing the target and not producing the desired results. This is my tuppence-worth observation. The imminent challenge is maintaining a price parity in online and asset-light models in comparison to offline store formats. Brands have carefully […]

Brands and Diversity – Learnings from Adidas, Coca-Cola and Louis Vuitton

A growing number of organisations globally are re-engineering their entire vision towards building effective organisational frameworks centring around Diversity and Inclusion and by doing so, succeeding by leaps and bounds, both with internal(employees) and external(customers) stakeholders. Now, soak in this statement below:   “I believe its a unique combination to have : Diversity Recruitment and  Blogging”   I act as a common thread between these two diverse skill sets. Obviously, the link is my ability to find candidates for my clients and in engaging myself in that activity, I help create a buzz around employer branding for these cognitively diverse organisations. It helps in establishing trust in the brand and connect them to a diverse set of consumers who become effective advocates for brand equity. I love to tell this to my clients that when I speak to a candidate and tell how committed they are to Diversity, the candidates instinctively feel my client is a great employer and has a fantastic and inclusive work culture. It incites them to know more about my clients’ products and services and by default puts them right in front of highly diverse crowds.   “I believe word-to-mouth publicity to be the best way in not only converting a candidate to a prospective employee […]

Digital Nativity + Diversity Dreaming! Summer of 2017!!

I have just begun taking baby steps towards realising a long-held ambition. To start something of value – a  diversity-led marketing startup trying to disrupt the very visages of how diversity can add to a brand’s bottomline and topline impacting the business via expansion into a consumer base that is diverse! Can’t give out more details but I promise I will be less cryptic and my blog readers and followers across my social media channels will be the first to know! The launch of my new start-up is August 2017! More later… This Blog itself is in transition at the moment. Although content still remains this blog’s strong point, the only downside of not having enough content is being worked out as I write this post! I am currently setting up a Diversity and Inclusion portfolio and so my energies are largely focussed on this new project. However, beginning August this year, I shall be more active on my blog. To me personally, this blog is much more that a journal on fashion, brands, lifestyle etc. The blog is all about people, individuality and the power of self that can create and consume consciously! We are at crossroads where it is no […]

Vogueistic – Re-branded!

Iconic Hollywood costume designer Edith Head once stated: “You can have anything you want in life if you dress for it.”  Jazz legend Miles Davis said “Sometimes you have to play a long time to be able to play like yourself”  Hi! I’m Amit Anand, editor of this blog and I love reiterating statements and expressions that are so stimulating to the mind and senses, especially as they are rooted in my real life experiences. Experiences, that led me to redefine my objectives – raison d’etre of creating Vogueistic The obvious context here through these statements is the fact that this blog is now completely rebranding itself as an expression of individuality and authenticity sans all imitation, repetition via external influences like PR firms who invariably push celebrity-driven trends on everything we consume – content and products that no longer stimulate my interest. Over the last few years as a blogger, I have changed and so have my interests – that have become more varied now. When I started Dreaming of Gucci, my first blog, my interest was largely fashion and luxury. I still love fashion and luxury but my interests now include a much broader spectrum that covers topics on how that fashion and […]

Merry X’Mas and Buone Feste!

At the outset, as I plan to attend the midnight mass and soak in all the positive energy, bonhomie and goodness that a collective prayer and unison of voices and the love of God can bestow upon us and in a week when we all bid goodbye to the old and prepare to welcome the new, let me wish all my near and dear friends and family and my blog readers and followers across my social media channels – A Merry X’Mas and the very best for the year ahead in advance. I hope the new year brings you happiness, good health and a sense of fulfilment in whatever you do -nurture existing relationships, have a clear purpose, and a positive attitude of gratitude about life! Hope all of us unfold new horizons, fulfil new wishes, harbour new hopes and rediscover the strength within us to bring in positive changes in our lives with rewarding opportunities waiting for us in the new year. I wish that this Christmas and the coming New Year turns out to be a very special one for all of us filling each day with a peak of health, abundance, of happiness and sunshine, bountiful and prosperity […]

What do movies like The Intern and Suffragette tell us about “Empowerment” in the 21st century!

The next wave of empowerment will be in the areas of inclusion and diversity both in concept and in practice since it is evident that most companies with diverse ecosystems are also the most thriving. There is a need for a more holistic approach towards workplace Equality – shrugging off the whole equal opportunity gimmickry that is merely a façade in many companies considering the factors like gender and pay gaps at play. With the brouhaha around 2012’s Mayan apocalypse safley behind us (barring the occasional crap on “end of the world” shenanigans), the only thing that perhaps ended wasn’t our world but the belief of status quo. Change albeit metaphorical is inevitable and nothing can be more endearing to see it unfold right in front of us. Antiquated industries are getting digitized by the day and the old is getting reinvented to its brand new 21st century avatar. We are seeing this disruption in all aspects of our lives. Change is the real source where empowerment stems from. You should watch Suffragette, a new release. The movie revolves around the early feminist movement demanding equal rights against the backdrop of archaic and misogynist attitudes of society. In more ways than one, the premise and the message the movie conveys can be traced back to the current century and it obviously manifests in […]

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