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I’m often asked rhetorically why brands need to go digital? And, I often answer in the most non-rhetorical way: Why shouldn’t brands go digital? Everything related with consumers is encompassed with a digital layer now and brands are coerced to review their digital touch-points in the wake of this disruption. Although digital does not have a novelty element in its vein to offer, yet the most challenging aspect of the brands that have been successful in the past using a traditional system is the divide between an eCommerce vs a brick-and-mortar retail model and the supposed cause of a dilution in their brand equity should they plan to go online. This is a classic conundrum faced especially by luxury brands that have predominantly been late adopters and are still eschewing large-scale digitisation and the weight of its implications. Brands are facing other challenges as just having a digital strategy isn’t enough anymore as their efforts seem akin to blindly throwing darts at a board missing the target and not producing the desired results. This is my tuppence-worth observation. The imminent challenge is maintaining a price parity in online and asset-light models in comparison to offline store formats. Brands have carefully […]

A growing number of organisations globally are re-engineering their entire vision towards building effective organisational frameworks centring around Diversity and Inclusion and by doing so, succeeding by leaps and bounds, both with internal(employees) and external(customers) stakeholders. Now, soak in this statement below:   “I believe its a unique combination to have : Diversity Recruitment and  Blogging”   I act as a common thread between these two diverse skill sets. Obviously, the link is my ability to find candidates for my clients and in engaging myself in that activity, I help create a buzz around employer branding for these cognitively diverse organisations. It helps in establishing trust in the brand and connect them to a diverse set of consumers who become effective advocates for brand equity. I love to tell this to my clients that when I speak to a candidate and tell how committed they are to Diversity, the candidates instinctively feel my client is a great employer and has a fantastic and inclusive work culture. It incites them to know more about my clients’ products and services and by default puts them right in front of highly diverse crowds.   “I believe word-to-mouth publicity to be the best way in not only converting a candidate to a prospective employee […]

Digital Nativity + Diversity Dreaming! Summer of 2017!!

I have just begun taking baby steps towards realising a long-held ambition. To start something of value – a  diversity-led marketing startup trying to disrupt the very visages of how diversity can add to a brand’s bottomline and topline imapcting the business via expansion into a consumer base that is diverse! Can’t give out more details but I promise I will be less cryptic and my blog readers and followers across my social media channels will be the first to know! The launch of my new start-up is August 2017! More later… This Blog itself is in transition at the moment. Although content still remains this blog’s strong point, the only downside of not having enough content is being worked out as I write this post! The one thing my readers will immediately notice is that there will be more instances where they will be able to connect with the brands – those that truly offer value and a unique personality to the consumers. I am currently setting up a Diversity portfolio and so my energies are largely focussed on this new project. However, beginning August this year, I shall be more active on my blog. To me personally, this blog is […]

Vogueistic – Re-branded!

Iconic Hollywood costume designer Edith Head once stated: “You can have anything you want in life if you dress for it.”  Jazz legend Miles Davis said “Sometimes you have to play a long time to be able to play like yourself”  Hi! I’m Amit Anand, editor of this blog and I love reiterating statements and expressions that are so stimulating to the mind and senses, especially as they are rooted in my real life experiences. Experiences, that led me to redefine my objectives – raison d’etre of creating Vogueistic The obvious context here through these statements is the fact that this blog is now completely rebranding itself as an expression of individuality and authenticity sans all imitation, repetition via external influences like PR firms who invariably push celebrity-driven trends on everything we consume – content and products that no longer stimulate my interest. Over the last few years as a blogger, I have changed and so have my interests – that have become more varied now. When I started Dreaming of Gucci, my first blog, my interest was largely fashion and luxury. I still love fashion and luxury but my interests now include a much broader spectrum that covers topics on how that fashion and […]

Merry X’Mas and Buone Feste!

At the outset, as I plan to attend the midnight mass and soak in all the positive energy, bonhomie and goodness that a collective prayer and unison of voices and the love of God can bestow upon us and in a week when we all bid goodbye to the old and prepare to welcome the new, let me wish all my near and dear friends and family and my blog readers and followers across my social media channels – A Merry X’Mas and the very best for the year ahead in advance. I hope the new year brings you happiness, good health and a sense of fulfilment in whatever you do -nurture existing relationships, have a clear purpose, and a positive attitude of gratitude about life! Hope all of us unfold new horizons, fulfil new wishes, harbour new hopes and rediscover the strength within us to bring in positive changes in our lives with rewarding opportunities waiting for us in the new year. I wish that this Christmas and the coming New Year turns out to be a very special one for all of us filling each day with a peak of health, abundance, of happiness and sunshine, bountiful and prosperity […]

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